Car Wraps in San Antonio are one of the most effective forms of business advertising, especially for a small business with local customers. Have your message seen by up to 80,000 prospective customers every day while your car, truck, or SUV is driven around San Antonio. A well-designed vehicle wrap is a very cost-effective way to grow your business.
HOW LONG HAVE CAR WRAPS BEEN USED?
Outdoor advertising isn’t new, as billboards have been around for more than 100 years. However, with the construction of the national highway system in the 1950s, billboards really came into their own. Painted plywood billboards faded and showed their age, so heavy, vinyl billboards and computer-painting technology replaced the old plywood billboards.
The first wrapped vehicle was a California bus that was completely wrapped by an innovative Silicon Valley company in 1993. The bus, a rolling advertisement for Crystal Pepsi, drew an enormous amount of attention, sparking a brand new industry. In a short seven years, the first car wraps began to appear, attracting interest wherever they went. Today, custom car wraps in San Antonio are more popular than ever before.
IS A CAR WRAP A GOOD INVESTMENT FOR A SMALL BUSINESS?
Before the advent of car wraps, a small business only had two advertising options for their vehicles: a small magnetic sign or a custom paint job, which could cost up to $20,000 and would adversely impact the resale of the vehicle. San Antonio vehicle wraps are far less costly, usually between $1,500 to $3,000, and can even be financed by many banks.
- 74% of those who see a wrapped vehicle are positively influenced.
- The American Trucking Association estimates that vehicle wraps generate over 600 visual impression per mile driven.
- The Outdoor Advertising Association of America reports that mobile advertising reaches consumers for a lower cost per 1,000 impressions than other forms of advertising.
- Car wraps cost about $0.04 per 1,000 impressions while outdoor signs cost $3.56 and newspaper ads cost $19.70.
- A wrapped vehicle will gather between 30,000 to 80,000 impressions each day depending on how long the vehicle is on the road and whether the vehicle is driven in a busy, urban area, such as San Antonio. A wrap is estimated to cost less than $44 per one million impressions.
IS THERE A WAY TO FIGURE OUT THE RETURN ON INVESTMENT OF A VEHICLE WRAP?
Each vehicle wrap is unique, advertising a different business and driven in a different location. Thus, there is no average return on investment (ROI). However, it is possible for an individual to calculate their own ROI.
- Use a separate phone number on the wrap, such as an 800 number. Then, when calls come into that number, keep track of the calls.
- Use the wrap to advertise a special deal or discount and keep a record of those.
- On your website, create a landing page with a simple, easy-to-remember URL that is only displayed on the wrap and monitor the traffic.
WHAT SHOULD BE INCLUDED IN AN EFFECTIVE WRAP DESIGN?
A Great Brand Design is Important
The brand design and logo should be the primary message for the wrap. On average, a viewer only has 2.5 seconds to look at the design, so if the design is too complicated, people won’t have time to figure out the message or identify the brand. Changing a brand design is difficult but, at times, it’s worthwhile. Ask the wrap designer for their candid opinion of the brand design since they’ve seen hundreds or thousands of them in the past. The brand is the message, so make it a good one.
Photos are Not Recommend
Not all designers agree with this, but many feel strongly that photos are not really effective. A photo isn’t a brand or the name of the business. It’s not an attention-grabber and is too complicated. Large trucks have enough space to use a photo effectively. However, those photos are usually created by an experienced advertising agency. A small business doesn’t have that option so would do better to skip the photo.
Keep It Simple
A good wrap needs only three or four items: the brand, tag line, web URL and phone number. Period. How much could you remember in 2.5 seconds? The more items are on the wrap, the less chance that anything will be remembered. Think about billboards. They have the same drive-by time as a wrapped vehicle and try very hard to convey one simple message. Bullets lists are definitely out.
The Design Must Be Bold, Nothing Wishy-Washy or Shy
Some people try to achieve “bold” with lots of fills, flames, and noisy backgrounds. If those are eliminated, the basic design should “pop.” Many wraps are much too busy. A flower shop, for example, could cover their wrap with flowers. It would be pretty, but the store’s name, phone number and URL would be hidden in the petals. 2.5 seconds, remember, and the window of opportunity has driven away.
Simple is Good, Clever and Complicated is Bad
A wrap isn’t like a newspaper ad where a reader can take as much time as they want to read everything, even the fine print. While there have been some very successful, clever, and innovative ads where the reader had to figure out the message, there have also been many too-clever ads that totally flopped. A viewer will only have a few seconds to take one message from the vehicle wrap. Make it big, make it bold, and make it simple. Some viewers will be looking at the wrap from a distance. You want the message understood and remembered.
Digital Banners Plus knows how to create and install outstanding vehicle wraps. We are also experts at producing outdoor signage in San Antonio that’s designed to let people know how to find your business. For advertising campaigns or special events, rely on Digital Banners Plus for your custom banners in San Antonio. Visit the website to take a closer look or call for more information.